Advertisers will tell you, it’s always easier and more cost effective to keep an existing customer than to go out and find a new one, or try recapturing a lost one. So it is with readers.
No, I’m not talking about my readers (well, yes I am, but only as a tangent) I’m talking about so-called reluctant readers.
I’ve visited a number of schools, and have personal experience with the recognized phenomena of boys falling behind female readers as they move through elementary school. In all too many cases the boys declare themselves Non-Readers, and shut down. On Oct 13 I will be talking to educators and librarians in Columbus Ohio, speaking at the Ohio Educational Library Media Association conference on this subject. Because we don’t want to keep loosing readers.